Welcome to the Buying/Selling Page!

For the past 18 years as a real estate agent AND the past 11 years as a real estate broker here in Connecticut, Sanford REI was a full service real estate brokerage company helping Buyers and Sellers buy and sell real estate.

We were also THE 1ST AND ONLY REAL ESTATE COMPANY IN CONNECTICUT THAT OFFERED A FREE 20 MINUTE/$50 GUARANTEE THAT YOU COULD NOT FIND A BETTER DEAL WHEN BUYING OR BETTER TERMS WHEN SELLING YOUR PROPERTY and we challenged those Buyers and Sellers to go out and find 2 unrelated agents and ask them to bring their most thorough information and figures. Then call us and we would beat them! Well for 18 years, we did just that and I never had to pay out the $50 for the Challenge even once as I beat my competition every time!

In March, 2025, I retired from the Real Estate Board in Connecticut as a full time Real Estate Broker BUT NOW, I can help you save money with issues that you may encounter with a bad agent, bad broker or issues you may have with inspections, mortgage commitments, appraisals and closing as a MENTOR or CONSULTANT but I cannot represent you in your real estate transaction as a real estate broker.

Please see the "Mentoring/Consulting" tab for more information or Click the Button at the bottom of this page to Complete our Contact Form to get things going!

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HIRING A REAL ESTATE AGENT:


Hiring the right real estate agent/broker based on recommendations, response time, in-person interviews, track record and data support will yield that pricing expert you need, HOWEVER, do NOT hire an agent who shows up in a suit, with shades on, showing you pie charts, graphs, a few comps while agreeing with you that the price for your home that YOU wanted is correct knowing full well the Comps say your property is worth less! These are the same agents who will agree with everything you say because they just want you to sign that representation contract with them and they will deal with an overpriced house later! This is a "hush hush" thing in the real estate business called "Buying A Listing" and so many of these scumbags do it! John NEVER did it in the 18 years he was an agent and then a broker! Do you have any idea how much missed information you may have right now on your listing? Did you ever wonder how the Commission is really split between brokers? Read the next paragraph! Run these things by us in a 15 minute Consultation appointment and get the REAL answers!

LET’S TALK COMMISSION:

THIS WILL BE EYE OPENING! Did you know that if you agree to a 5% or 6% commission, that the agent you signed with SHOULD split it evenly with the real estate agent who is bringing you the buyer? However, many times they may not being do so and there is no way for you to see what is going on unless you ask another realtor to look it up and most agents will never help you because they did not get your services! Did you know if your realtor gives less than half of the commission to a buyer agent/broker, that those same buyer’s agents won’t even bring their buyers to your home to begin with!!?? Then when your agent tells you, you are not getting enough showings because the price is too high (and it may be too high if that agent ALSO “bought the listing”) but your home may not be selling because your greedy ass agent is keeping more than half of the commission you agreed to and the buyer’s agents out there won’t take less than half and so they won’t bring buyers to your house! THIS is just ONE example of how your agent may be killing you and your sale!

COMPS DONE THE WRONG WAY:

When buying a property, most agents only give you 1 thing – “Comps” which is short for “Comparables”. This a list of similar styled properties that sold/closed within the past year or so on the “MLS” or Multiple Listing Service and that’s it! The MLS is the database that all real estate agents use to buy and sell properties on the market. Here is how 95% of the real estate agents, brokers and investors "Run Comps" the wrong way:

  1. They will pull all Closed Properties near your Property without looking at closing dates so they are “stale”.

  2. Many of these Closed Properties will be more than 1-2 miles away and may even be in a different town/city.

  3. Some of these Closed Properties closed more than 90 days ago.

  4. Some of these Closed Properties are either the wrong house style or if the correct style, are 50 years older or newer than your property.

  5. They will NOT make any adjustments to the Closed Price for differences between the Closed/Comp house versus your house. So, for Example, if the Closed House had 1 additional full bathroom than your house, they would just leave it when they should be deducting $5,000 off of that Closed/Comp property!

  6. That is all these other agents give you! THIS IS NOT HOW YOU RUN COMPS!

    Yes, yes, yes, they may doctor up this information with useless pie charts and graphs but that is really all you are getting! What is worse is that they cannot even do this correctly as they either leave certain properties out of your Comp list (either on purpose or not), they use different style houses (which is the wrong way of doing it), use “Stale” Comps (meaning houses that sold months and months ago – which is also the wrong way of pulling Comps) or they only pull “Comps” that are close in price to the property you want to buy or sell so they don’t have to worry about putting in a low offer if you are the Buyer OR they will give you only the Comps that are close to the price YOU think your property is worth!

    BOTH ways are horrible and these agents do this to get you to just sign that contract! It is called “Buying a Listing” when it is done on the Seller side and the agent just wants your property as 1 of their listings so they will ask you what do you think your house is worth and then agree with you EVEN THOUGH they know the adjusted comps show your home is worth substantially less!

    It is completely unethical and yet it is done all of the time!

    Then, over time, the agent will stair step down the price lieing to you that the house is not selling because the price may be a little high when in fact, that agent knew the beginning sales price was way too high but they agreed with you because they just wanted the listing.

    They don’t care how much time and money you lost nor care how much it will aggravate you when it takes even longer to sell!

COMPS DONE THE RIGHT WAY:

When buying a property, here is how 1-5% of the real estate agents and brokers do it the right way:

  1. They will pull all Closed Properties that are within 1-2 miles of your home.

  2. All of these Closed Properties will be in the same city as your home.

  3. All of these Closed Properties closed LESS than 90 days ago.

  4. All of these Closed Properties are either the same house style as yours and only if possible are within 30 years old of when your home was built. This one is not as important as the others so it is things we strive for.

  5. These very few Real Estate Agents/Brokers WILL MAKE monetary Adjustments to the Closed Price for differences between the Closed/Comp house versus your house. So, for Example, if the Closed House had 1 additional full bathroom than your house, they would deduct a certain amount off of that Closed/Comp property closing price!

    THEN they will make adjustments for everything else - so many other things like # of rooms, # of bathrooms, acreage, square feet, garages, basements, condition, etc!

  6. They will then show you all initial Comp/Closed properties they pulled to show you the full range and then lay out the Properties they used to come up with the 3-4 Adjusted Comps!

John Sanford, Managing Member

Sanford Real Estate & Investment, LLC

No Graphs, No Pie Charts, No Bullshit.

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Information on this page is not an offer or a solicitation to sell or purchase securities. Statements, descriptions, and data on this page are for informational purposes only and relate to an investment opportunity which may be offered in the future. No offer or solicitation will be made until you contact us first and the necessary final documentation and agreements have been delivered to you. Please consult an accountant, financial planner, tax attorney and/or other tax, investment and legal counsel for advice before investing any of your money.

© 2014 Sanford Real Estate & Investment, LLC and www.SanfordREI.com. All rights reserved. No part of this website may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher John Sanford, Managing Member of Sanford Real Estate & Investment, LLC.