Welcome to the Sanford REI Selling Page! WE GUARANTEE TO GIVE YOU THE BEST TERMS AND THE BEST COMMISSION DEAL IN CONNECTICUT or WE WILL PAY YOU $50 ON THE SPOT AND TAKE UP NO MORE THAN 20 MINUTES OF YOUR TIME! WE ARE THE 1ST, AND TO DATE, THE ONLY REAL ESTATE COMPANY IN CONNECTICUT THAT HAS SUCH A GUARANTEE CHALLENGE!
When selling your property, it is vital that you get as many things right BEFORE putting your property on the market. Among those are 2 primary things that are VITAL to your success in selling your property! They are price and clutter. We’ll talk about price in a minute but let’s look at some pictures of clutter. You tell me – if you were looking at these homes for sale for the 1st time and you were not an investor, how long would you spend inside these homes before running away?
Now let’s really look at price. 
There are many, many over priced homes here in Connecticut. Accurate home pricing from the outset never goes out of style because it sells homes. Some agents advise sellers to overprice because inventory is low. This is horrible advice! I was actually told that other agents have recommended to their sellers to go below market to spur a bidding war. First of all, there is no such thing as a “bidding war”. I still, to this day, hear this phrase and it drives me nuts! If there are multiple offers at one time on a property, the listing agent is supposed to go back to all of the buyers’ agents and tell them that “there are multiple offers and give me your Highest and Best offer” by a specific date and time. So each buyer has 1 shot if they want to increase their offer and that is it! There is no going back and forth! There is NO bidding war! The next time you hear the phrase “bidding war”, please educate them.
Activity in the first month of a listing is VITAL so don’t risk wasting it. Price too high and nobody will show. Price the property right and they will show but if you have clutter, they won’t make an offer. You need them to show up AND make an offer in that 1st 30 days and in order to do this, price it right AT THE BEGINNING and have your home totally decluttered and clean! That is the best way to get your property sold quickly!
These other agents may tell you the same thing when it comes to declutter and cleanliness but they won’t tell you the truth when it comes to pricing your property and THAT will cause you months of heartache and a complete waste of your time!
Let’s quickly talk about something that you may never hear from another agent because they are too busy trying to find ways for you to sign that contract with them when they should be more concerned with being honest, clear and upfront. What many agents do is called “Buying A Listing”. This is a “Hush Hush” term used in the industry that we, at Sanford REI, NEVER ascribe to! It made me nauseous the 1st time I heard about it years ago. What this entails is a real estate agent will meet with you and no matter what the Comparables or “Comps” (properties that are similar to yours, within a mile or 2 from your house and that closed in the past 90 days) say your home is worth, they will list it for what YOU think it is worth just to get you to sign that Seller Representation Agreement with them! THEY JUST WANT YOUR LISTING SO THEY CAN EVENTUALLY TAKE YOUR MONEY!! This will be devastating to the chances of selling your home because you think you are going to get that larger price tag on your house but that agent knows you will not get that price! They will eventually lower the price to the rates of the “Comps” and it will cause you weeks of delay, more money on taxes and utilities and all because that agent REFUSED to tell you the truth! We at Sanford REI will tell you what the Comps say your property is worth. Many times it may be lower than what you thought it was worth but it will be the truth! So you can learn the easy way or the hard way. Your choice!
Ok so let’s say you fell for it – an agent telling you what you wanted to hear because you thought your property was worth more than what the “comps” say. You also enjoyed all of the pie charts, pretty graphs and “crappola” they were feeding you at that time you signed that listing agreement with them. Here is what happens. You listed your home with them for the higher price you thought it was worth even though that agent knew it would never sell at that price. Nobody shows up to see your home and you got no offers OR buyers show up but you get no offers. Then, after a few weeks or even months, the agent starts to recommend lowering your price because they knew all along the price was too high however, they told you what you wanted to hear. So you now agree to lower the price but still nothing! Then you lowered it again and again! Now many months have past and you had very little showings and no offers! You became very frustrated! The house either never sells or eventually sells at the lower correct price I would have given you in the first place. Why do these agents do this? They don’t care about what is right. They care about getting you to sign that listing agreement and get their commission even if they have to string you along for several months! They figure they will deal with your emotions later just as long as the home eventually sells and they get that commission! We never “buy listings”! Ever! You may not want to hear the truth about the price of your home that I will give you but I will give it to you straight even it means we do not get your business right now. We may end up seeing you later if you had to learn the hard way.
Hiring the right real estate agent/broker based on recommendations, response time, in-person interviews, track record and data support will yield that pricing expert you need. Why hire an agent who will only give you pie charts, graphs, a few comps while agreeing with you that your price for your home is correct even though the Comps say it may be worth less? Did you ever ask your agent to show you what your last property looked like on the MLS? I can show you and tell you how it could have been listed better!
Now let’s talk Commission! THIS WILL BE EYE OPENING! I will also go through all of the things that go on with the commission you agreed to! You won’t believe it! Did you know that if you agree to a 5% or 6% commission, that the realtor you signed with SHOULD split it evenly but they may not do so and there is no way for you to see what is going on with this unless you ask another realtor to look it up? Did you know if your realtor gives less than half, many agents won’t even bring their buyers to your home??? There is so much to tell you when we get together! When you list your property with Sanford REI, your home will be priced right, decluttered & clean, be photographed by my own professional photographer which costs you nothing and your property will be listed on sites such as Zillow, Trulia, Realtor, Homes.com, Homesnap, IDX Sites and any others that may become available! We will do Open Houses often and we will push a thing called “Reverse Prospecting” which I can explain in more detail when we get together. When we meet we will take the time to REALLY EXPLAIN how the commission rate works, talk to you about how it worked for you in the past, find out if your prior agent explained how commissions get split, how you cannot see certain commission information online and how our commission deal is the best in the industry! GUARANTEED! We would like to list what we do here but we do not want to give away how we can GUARANTEE you the BEST TERMS and the BEST COMMISSION DEAL in Connecticut! This is why our 20 Minute/$50 Guarantee Challenge also covers you when you sell! You may save $1000s of dollars! There is so much to tell you when we get together!!!
Again, we offer a 20 minute/$50 Guarantee Challenge that you cannot find a real estate agent or broker to offer you better terms or a better deal when you sell your property in the entire State of Connecticut!!!
So let’s take a look on how Sanford REI’s 20 Minute/$50 Guarantee Challenge works:
1. Call John at (203) 721-4710 and tell him the property address you want to sell.
2. Then call 2 other real estate agents and tell them you want to sell this same property and have them send you or give you their information on your property AND they will go about selling it. Make sure they include their “Comps” and their recommended list price in writing.
3. Review their information but do not sign anything!
4. Then call John back and tell him “I Want To Take The Challenge!” John will set up a 20 minute appointment at your home. You bring all of the information that the 2 other agents gave to you on selling this particular property. If I can’t give you better terms or a better commission deal to sell your property than the other 2 agents, I will give you $50 Cash On The Spot & walk away! NOBODY OFFERS THIS!
5. The only restrictions are that you cannot be a real estate agent/broker, related to a real estate agent/broker, work for a real estate agency and/or currently represented by a Real Estate Agent/Broker. One Challenge per person, per household. That’s it! Why pay more? Why the heck would you go with anyone else???
Want to Sell but in Default with the Bank or Going Through Foreclosure?NO PROBLEM! You can count on us to provide several options to help you with this situation! If you are in default on your mortgage and need to sell, please review the information under the “Foreclosure” tab at the top of this page for further information.
I have over 20 years of civil litigation experience, some of it in foreclosures, I also have listed homes in foreclosure with short sales that needed to be worked out with the bank and I also have helped people buy REO properties. In addition, I also have flipped several houses in foreclosure so I understand the foreclosure process better than most agents or brokers! They have little or no legal experience and most do not rehab properties. Most agents could not even tell you what “Short Sale” or “REO” is!!! I promise to do my best to help you! In many cases, if we cannot help you get through your foreclosure and your home is not selling because you owe more on it than it is worth, we may be able to work a deal with your bank for our company to buy your home so you can get out of your foreclosure, try to save your credit, save you from a foreclosure judgment and/or save you from filing Bankruptcy! We want to help you move on with your life without that huge dilemma on your shoulders every day! Bottom line? Call us so we can help you sell your property and if in default with the bank, we CAN help you!!! We DO have Options!!! If you would like to read reviews about how we have treated past clients, please click the Zillow Icon at the top of the page!
Please complete the Contact Form and include a date and time I can meet you at your home for about an hour to discuss my background in more detail, provide you proof that I give you a better deal when you sell, look at who will be your competition and set that price right from the beginning! There is so much more too! Then we can sign a Listing Agreement to get your home on the market! Looking forward to working with you!
Thanks again!
John Sanford – Managing Member and Real Estate Broker
Sanford Real Estate & Investment, LLC.
222 Main Street, Unit 223
Farmington, CT 06032